Exported vertical 9:16 (1080 × 1920) and the upload is not cropped to square.

Key on-screen text sits away from the bottom caption area and right-side buttons.

The first seconds state the promise — the viewer knows why to keep watching.

Captions or on-screen text make it understandable with the sound off.

The first line of the caption works on its own before "more".

A cover frame is chosen that still reads when cropped in the profile grid.

Audio is original or available for your account type.

Sponsored content uses the paid partnership label.

A human approved this exact version for this platform.

You know which result you will look at next week to judge this post.

Pre-publish checklists

Instagram Reels